Black-owned streetwear, hoodies & meaningful gifts

Wear your story with Urban X. Explore Legacy hoodies and sweatshirts, statement snapbacks, signed books and personalized gifts.

15% off eligible Legacy items is applied automatically at checkout. Welcome20 gives eligible new customers 20% off their first order. Offers cannot be combined.

Shop Hats

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Books

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From the Urban X Nation

Books, thoughtful gifts and moments shared by our community.

A gift with a personal touch

Take a closer look at Lutishia’s Urban X gift box experience.

Explore books & gifts

Wear the Culture. Build the Legacy.

Black family-owned apparel from the Urban X Podcast. Hoodies, t-shirts and hats with messages that uplift, designed and printed in-house since 2018.